That is the challenge that a lot of marketers in Singapore are facing these days – how to make a good first impression. Whether this is done through telemarketing calls or a face-to-face conversation, making the prospect think positively of you can make a whole lot of difference in terms of sales leads generated from your lead generation campaign. One wrong move, and your entire campaign can suffer a huge setback. But there are ways to handle that. Some are simple, some are hard, but the most basic ones are what you will find below:

1. Be professional – remember, you are not calling high school friends or anything like that, you are calling business prospects. You need to give out a professional aura. That is one thing that prospects respect, and one that will help facilitate your work of turning them into qualified sales leads. Learn also to adjust your pacing depending on your listeners.
2. Be authoritative – credibility is very important in this kind of work. A lot of appointment setting campaigns fail because they could not create a credible enough persona. You have to be an authority. And to do that, you have to study about your market well, know more about it.
3. Be human – yes, the one thing that a lot of marketers still fail to perform. By being human, you give your company a voice, a personality, someone that prospects can relate to. No one wants to talk with robots. So put some humanity in your work.

Do these, and you will be sure to make a good impression with lead generation prospects in Singapore.

Albert Einstein was a man ahead of his time. His contributions to science and physics has redefined the way our world moves today. While his personal life is anything but rosy, his professional mark can be felt in all aspects of our lives. But what does he have to do with lead generation in Singapore?

He once said that, “Everything should be made as simple as possible, but not simpler.”

His words ring true even until today, no matter what business or industry you belong to. And it has served as a very useful guide for those looking trying to generate qualified sales leads. A lot of appointment setting representatives make the mistake of simplifying terms and ideas to listeners to the point that their discussion sound too basic. A little complexity will not hurt at all, especially if there is no better term to describe something.

Simplifying things applies not only in the selling part but also to what is being offered as well.  Business prospects are not that interested in bells and whistles. They do not need a multitude of buttons or choices. They only need something that will make their lives easier. And if you can give them something like that, then your telemarketing campaign would be much easier.

You can say that simplicity is the greatest achievement a marketer can reach. There is a beauty in simplicity that attracts the attention of B2B leads. As long as you know how to do it (without reaching the point of plainness), then you have sure captured your market.

Story telling is an integral part of your lead generation campaign in Singapore. To start with, you need to establish a connection with your prospects. Before you can start talking to them into becoming your newest sales leads, you have to get to their good side first. And what better way to do that than to give them a compelling story about your company. The success of your appointment setting hinges on your ability to be a story-teller. Take Steve Jobs, Richard Branson, Warren Buffet, among others. They are people who have truly redefined story-telling. In this sense, the tales they share gets them the sales they want.

You can do that, too. And the ways are actually simple enough:

1. Think of your company’s value. How important it is to your world makes a whole lot of difference in terms of story-telling power. If you strongly believe in your company, it will be translated into your words.
2. Use a common language. This is where some skills in telemarketing is needed. You can never tell when you have to talk and negotiate with business prospects. But you can handle that.
3. Give your company a human voice, a human identity. Some of the most effective marketing stories can be traced to the human voice and identity used by the company. Prospects can now relate to it easily, facilitating your work of generating B2B leads.

Simple enough tips to improve your story-telling. It can have a great impact on your lead generation campaign in Singapore.

A lot of things would certainly be floating around in your head when doing business in Singapore, so it is only natural that you end up in a creative rut. But that is something that you should solve, and solve fast, especially where lead generation is concerned. Being able to generate sufficient B2B leads is very important in ensuring the success of your firm. Now, in case it happens and you are stuck in your campaign, you might want to consider a few things:

1. Be honest to your weakness – we all aim to exceed our limits. That is the basis of success in our appointment setting. And it is entirely possible that you have exceeded it. Now that is where the problem comes in. You need to examine yourself, try to identify where you are now weak in, and then proceed to improve on it.
2. Look for critics – you have enough encouragement already. Now is the time for you to ask others where you went wrong. A little taste of bitter medicine can help jump-start your lead generation process, providing you with essential knowledge on how to improve your statistics, like using other marketing tools like telemarketing.
3. Try an objective approach – facts still count, and if you can create an objective plan on what you should be doing to improve performance, then do it.

These will certainly help you improve your lead generation performance in Singapore. Despite the rut, you can still be productive, if you put some effort on it.

“Innovation is not something that just suddenly pops out of our heads, ready to serve and bringing in sales leads. Rather, innovation is a process that requires space, time, money, and effort towards gambles that might lead us nowhere.”

Sometimes, in our desire to run a tight ship, the way we handle our daily lead generation activities may actually stifle our innovative energies. Innovation is not something that just suddenly pops out of our heads, ready to serve and bringing in sales leads. Rather, innovation is a process that requires space, time, money, and effort towards gambles that might lead us nowhere. Yes, that is a risk, but better take on risks instead of getting stagnant in our growth. Now that is a state no one wants to reach. In order to be effective in generating qualified sales leads, you really need to make an investment.

In a business, it is important to exercise some level of control. But if your control of things start to affect the research and development process of your firm, then something is really wrong. For example, cutting back on spending for telemarketing surveys might help you save a couple of hundred dollars, but it can affect your appointment setting campaign, due to your people not having the precise information they need to get in touch with business prospects. What you need to do is to provide some slack to encourage your team to think differently, while at the same time try reducing the impact of a bad business move.

Innovation should be nurtured, made to grow naturally. Forcing it to fit the constraints of budget and management will only stunt it. If you really want to reach an innovative solution to your lead generation process, you should be willing to invest into its growth.

Here are 4 simple steps that you can follow to increase the number of your sales leads in Singapore:

1. Utilise a targeted calling list – Telemarketing is not dead, it’s just not being done properly. Getting qualified b2b sales leads for your Singapore business through telemarketing means that you have to call the right people who actually have use for your products and services. Before you do any cold calling for your business, make sure that your calling list is appropriately targeted towards your ideal customer. Using this list, you would have at least a 20% chance of  closing sales out of 30 cold calls, which is far better than 10% out of 100 daily random calls.

2. Don’t just rely on one marketing method – Search engine optimisation is no longer a new word to business owners, and because a lot of people spend time on their computers, most businesses rely heavily on this method to attract sales leads. However, concentrating all your lead generation efforts on SEO is not a very good idea. Your website can be easily drowned by the competition despite utilising good SEO strategies. Moreover, great SEO specialists don’t just have one company under their care; and the more companies they handle, the lesser time they can afford to manage yours.

3. Don’t do everything yourself - The best business owners know when to delegate required tasks. Saving too much on expenses can reflect poorly on your business especially if you rely on no one else but yourself. Even companies as large as Microsoft outsource a part of their business, so don’t be afraid to to ask for help from a reliable BPO company.

4. Learn to delegate the right tasks - Just because you are free to delegate doesn’t mean that you can let other people do everything. Delegate only the tasks which you are not familiar with and/or require great attention and skills. For example, if you need to attract more Singapore sales leads, then hire a lead generation company who understands the needs of your Singapore clients.

Conducting a lead generation campaign in Singapore can be a big problem, especially if you fail to get in touch with the right business prospects or, more exactly, the right decision makers. Each organization has may have different decision makers but, generally speaking, there are three people that you should reach. This can affect your ability to generate qualified sales leads. Knowing who these people are will be the key to ensure success in your appointment setting process. Now, who are they?

1. The access person – basically, he is the first person that your telemarketing representative should gain in favor. They are the ones who can provide you with inside information, as well as  entry to the organization. Your credibility rests entirely on the trust the access person will give you, so you should do your best to impress.
2. The problem person – he is the next person you should contact, since they will be the ones deciding whether what you offer is something they need or not. This is where your product knowledge and expertise is needed. If you can impress them, then you are two steps closer to turning such B2B leads into an actual sale or deal.
3. The budget person – the last, but definitely the most important of all decision makers.  They are the ones who decide whether your offer is within the restraints of company finances. You will need to be a little bit flexible and skilled in negotiations, since the aim of this person is to reduce company costs.

Once you get the approval of all three decision makers, success in your lead generation campaign is assured.

Generating sales leads in Singapore is not that hard to do. What is important here is that you have the people skilled enough in handling lead generation campaigns, as well as patient enough to handle the drudgeries of the work. Aside from that, you need to know just who you need to get in touch with. Unless you have established quite the presence in the local market, you will find it hard to promote your products or services. In cases like these, it is best that you seek help from others as well. For example, you enter into a strategic alliance with another company.

Having a strategic alliance with another firm can play an important role in your appointment setting plans. Co-marketing with another firm can help increase your presence in the market. Take for example, Intel and computer manufacturers. The chip maker can gain access to the otherwise resistant market, while computer manufacturers gain the processing prowess that Intel is known for. This win-win relationship can also be used by other firms. A telemarketing agency can partner with a social media firm in order to complement each other. The inherent weaknesses of both marketing tools can then be augmented by each other.

Of course, you need to be sure that you have the right business partners in Singapore. Co-marketing can be a double edged sword. While it can vastly improve your lead generation capabilities, it can also damage your campaign if your business are totally unrelated with each other. So choose your partner properly.

Yes, you read the title right. Despite what pundits are saying all the time (now, I wonder what happened to them?), content still plays a key role in generating sales leads for your business in Singapore. It can come in many forms, like a simple tweet, Facebook post, a video, a webinar, or a blog article. There are great ones, as well as really bad ones, but as for the best of these lead generation tools, you will notice a similarity in all of them: the best ones have the best content. Now, more than ever, you need to keep your content fresh, helpful, and direct to the point. And here are the reasons why:

1. More and more marketers understand the power of content – yes, be it the information written on an email or the main points enumerated during a telemarketing call, if you use the right kind of content, then you will attract more B2B leads. That is the truth.
2. More marketers are competing now in terms of content – since they now understand the power of content, a lot of marketers will be fighting each other to release their content first. If one succeeds, you can be sure that others are not far behind.
3. More content is needed – if last year, a press release or white paper is enough to last a year, then expect that this will not be enough today. In fact, if you want to stay on the same level of productivity last year, you need to release a whitepaper every month. For every persona that your company has.
4. More marketing tools are becoming content-powered – email, web advertising, search, social media, all these disciplines have to depend on the quality of their content if they want to cultivate interest during their appointment setting campaigns. This is the first step they need to generate more B2B leads.
5. More efficiency is being made in terms of information dissemination – with the development of new technologies and platforms in which to share and disseminate information, a lot of marketers today can send more content with the same budget.

What does this say about content marketing and its future? Perhaps one word can best explain it: flood. Yes, it will be a deluge of content. Maybe it is happening now, what with the virtual information overload we have now. So, what should we do about it? How can we get an edge over the competition?

The keyword here is quality. You need to create and share quality content. It is no longer enough to just share the latest market figures to your business prospects. You now need to present it in an engaging and entertaining manner. True, the data is still the same, but you need to make it more interesting. Cultivating interest is crucial in your lead generation campaign in Singapore.  Without it, you will not get anywhere near generating any sales leads.

Quality is important, there is no doubt about that. Not just in the products or services you offer, it also includes the content you share with others.

We all need to tell a story, that is the most basic skill we need to master in lead generation in Singapore. If you want to be effective in generating qualified sales leads, you need to have story-telling skills that will help you with the project. Sure, it is one thing to share with your business prospects the benefits of using your product or service, but if you cannot appeal to their senses effectively, then your appointment setting process will be an uphill battle. Apple’s Steve Jobs did it, and see where it got the company. it is time for your business to reach that level of success as well. What should you be doing, then?

1. Practice, practice, practice – none can be more effective than constantly practicing your sales pitch. It helps put your mind on a perspective, as well as aid you in your decision-making process. Besides, practicing your sales pitch can help you uncover chinks in your reasoning that a keen listener can use against you during the telemarketing call. That is the most important part.
2. Employ bulleting – for audio-visual presentation, always remember that people hate not just a scripted talk, but also reading the narrative itself. Put your most important points in bullet form.  That will not only make your statements easier to understand, it will also make it easier for you to remember your next cue. Besides, putting things in bullet form can help you maintain a natural flow of speaking.
3. Be complete in your talk – your story telling should have a beginning, a middle, and an end. Never, ever start your talk incomplete, nor should you try suspending the expectations of your business prospects. Come to think of it, a complete storyline can be a great grab of attention for business prospects, making it easier for you to generate qualified B2B leads.
4. Be more personal – no one likes to listen to a canned story, especially one so generic that it borders on the boring (actually, that will be an invitation to failure). Personalizing your story, matching it to the intended audience, will maximize your ability to generate good sales leads. It increases the positive impact on your business prospects.
5. Think creatively – do not let regular conventions define your presentation. Be different, let your imagination fly. If you have budget constraints, look for creative alternatives. If you suffer from a lot of rejections, seek other methods to increase your productivity. The sky is the limit if you know what to tap into. Remember that Axe commercial with Kiefer Sutherland? It sure went against the company grain, but it certainly did create quite an impact in the market.

Everyone loves to hear a good story, and if you can create one for your business, then you will certainly make your lead generation job in Singapore easier to do. If we look at past successful marketing campaigns, you will see just how powerful story-telling can be. Just follow the tips mentioned above, and you will be able to do it.

As part of your telecommunication firm’s business operations, dealing with complaints is pretty much a normal day in the office. It is how you handle complainers and their issues that make all the difference. This is also a skill necessary for your lead generation campaign. After all, it is normal to go after old sales leads or clients for your current campaign. But if these prospects were unsatisfied with the previous service, expect to hear an earful from them. Still, if you can identify the different types of complainers, it will be easy to deal with them. And there are five types to remember:

1. The meek ones – these are business prospects that rarely make a complaint. Still, that does not mean that you can ignore them either. If really pushed to the edge, these prospects can evolve into other types of complainers, and you do not want that to happen. Actually, these people are very easy to please: sincerely apologize to them and they will be fine. They just wanted to be heard.

2. The aggressive ones – these are the kind of prospects who complain loudly and at length, plus are intolerant over excuses. They can be a handful for your appointment setting team if they let things go out of control. The best way to deal with such prospects is to go directly to the root of the problem, explain to them what steps have and will be taken to solve it, as well as the time that it will be solved. If done right, these prospects can be one of your best B2B leads to be obtained.

3. The high-rollers – now, these are the customers you should take care well. They want only the best that you can offer, and are willing to pay the price just to get it. These are the types of prospects that are more interested in results, often ignoring the initial stages just to get the desired results. Your goal here is to make these complainers happy and satisfied with your offers.

4. The opportunistic ones – this type of complainers are really hard to please. Well, they actually just want to get more from you than what they actually deserve. The best defense against these complainers is to use quantified data to back up your claims. Also, it helps if you direct the solution back at them like “what can I do to make it better?” after their first “not good enough”.

5. The chronic ones – these are the toughest challenge for your telemarketing team. They complain all the time, through almost all channels, and they give you the biggest headaches. The problem here is that you cannot get rid of them quickly. All you can do is to have a lot of patience with them. Listen intently and always keep your cool. Usually, chronic complainers are good customers, especially if you deliver what you promise.

Complaint handling skills can be really handy for your telecommunication firm’s lead generation campaign. Knowing how to deal with these different complainers, as well as their variations, can be a real asset to your business.

It revived Marlon Brando’s career, and it launched Al Pacino into stardom. The Godfather has been on top of many lists of greatest films of all time since its release during the early 70’s, and on countless occasions it has been quoted, parodied, and referenced to, cementing its impact on pop culture as a true classic, an almost “perfect” film.

It teaches many valuable lessons in business, family, and life in general, and yes, even in ways unimaginable, it also reflects insights on Outbound Telemarketing and Lead Generation, both essential aspects of survival in the ferocious world of commerce and the growing industrial revolution.

So what does Don Vito and the rest of the Corleone family teach us about Outbound Telemarketing and Lead Generation?

Lesson #1: It’s nothing personal – it’s strictly business.

In the Mafia world, all efforts, even acts of violence and murder, are justified by one’s desire to protect a business or livelihood, and they are not considered personal attacks but merely a business initiative.Similarly, professional telemarketers should also learn to draw the line between his or her duty and whatever personal biases he or she may have as an individual. When conducting Business-to-Business(B2B) Lead Generation and Appointment Setting, the telemarketer simply represents a certain company, and must not go beyond the business’s established values and goals just for personal gain or prejudice.

Lesson #2: Keep your friends close, and your enemies closer.

As the Don or the head of a prolific Italian-American family in New York, tough competition is to be expected, not only in business but also in power and influence. That is why Don Vito Corleone spends a great deal of money and effort to make sure he knows the whole lot about anyone or anything that can affect his empire. He has a dedicated group of people whose sole task is to keep him informed on what’s going on out there – who’s in charge, what they want, what they do, and how they do it. On a smaller but comparable scale, a good Lead Generation services provider should also have qualified people,tools and resources to keep the pipeline data sufficient and updated. Likewise, they must also be kept posted on what other providers use as methods to gather relevant information about the target market.

Lesson #3: Make them an offer they cannot refuse.

When making business deals, Don Vito sees to it that both sides have something to gain. He offers financial support, protection and security to a businessman in exchange for sheer friendship and loyalty- things he values the most. Every day, professional telemarketers also talk to CEO’s and Managers proposing potential business partnerships. Using their skill, knowledge and charisma, they must nurture the relationship with trust to establish a strong business “friendship”. They must also be flexible to the needs of the prospect in order to work out a deal where both sides can profit and everybody is happy. The point is to make them an offer they cannot refuse – without resorting to Mafia-like crime and violence, of course.

How does a company react on an external crisis through social media? That is a question that leaves a lot to be desired. Remember the Twitter fiasco during Hurricane Sandy? How about the Epicurious Twitter gaffe after the Boston Marathon Bombing? Knowing where to tread the thin line can be a challenge in lead generation. Tragedies may be huge topics for discussions, but to anchor your promotions on that can be a serious false step in generating sales leads. So, where should you place yourself then?

To put it simply, you need to be human again. As what Scott Goodson, founder of Strawberry Frog, said, “Ten years ago, brands just sold stuff… Now they’re like your friend.” No matter what marketing medium you use, be it social media, email, print advertising, and even telemarketing, going down to the personal level, appealing to the human side of things, connects you stronger with your market.

So when a tragedy or a disaster strikes, you should also react in the same way a simple human being does: empathize. Share the pain. Not like you have to go to the extent of a social media black-out, but sharing an understanding message will do the job. To start with, social media is all about the conversation, not the appointment setting. You do not generate a lot B2B leads from this medium, anyway.

That is pretty much it – putting the human touch back to social media again. Anything that smells of blatant selling will only kick your business back to the lead generation drawing board.

 
Tragedies are terrible things. Hurricane Sandy, Boston Marathon Bombing, Sandy Hook Massacre, are horrific events. Twitter, Facebook, and other social media sites are abuzz with these discussions. While the topics covered are mostly related to the event, there are a few (shall we say ‘idiotic’?) marketers who used the tragedy for their lead generation campaign. Just like what American ApparelEntenmanns’s, and probably KitchenAid, learned the hard way, social media can be a very bad place to generate sales leads.

To start with, why do companies (and their marketers) spend so much time and money on social media marketing? The most obvious answer would be the huge size of the audience. Just imagine the millions of people who could see a single tweet, post, or comment on these social pages, and any marketing guru would be salivating. But, as Bob Hoffman said in his blog, social media rarely brings home the bacon. To be exact, it causes sales to plummet. So, why the disconnect?

Here is the secret: social media was never meant to be a selling platform.

It was only supposed to engage people in a discussion. Sure, companies can use social media to tap into their customer base, communicate with them, learn what the latest trends are, as well as glean information that can help in planning. But for active conversion of B2B leads into business deals, other marketing tools are necessary, like telemarketing. Using social media as the main appointment setting tool is only an invitation for disaster.

You might as well invest on better lead generation tools.

 
Times sure change quickly. In the past, Multiply.com is one of the biggest social media and e-commerce websites in the world. Now, it just announced that it is shutting down. So, what happened? How did such a promising online business end up closing down? After a series of tweaks and changes in its logo, platform, and promotions, where did the lead generation efforts go wrong? As a company concerned about reaching sales leads quotas, what can you learn about this?

First of all, we should look into Multiply’s change of platform. Before, it focused on social networking and trade. Now, Multiply wanted to recoup operational losses by focusing on e-commerce. But here is the thing: in their bid to improve their operations, they ended up messing with the merchant’s records, payments, and products, leaving no one happy about it.

Also, the initial promotion of no transaction fees (offered way back in 2011) did not sit well with their investors. Considering the amount of money they burned, not to mention the fact that competing websites with minimal start-up cost are gaining popularity, only added to their woes.

Lastly, there is the lack of a clear execution. It seems that the current CEO had problems on packaging and presenting Multiply, making it difficult to market to potential B2B leads who could have been additional investors. It was a shame, since a properly organized appointment setting campaign could have helped.

Business players come and go. No matter what marketing medium is used, be it online sales, telemarketing, email marketing, or social media, properly adapting to change is necessary. This is for the good of your own business.

Lead generation is not really a hard activity.

Actually, this is an important part of any company’s marketing efforts. The difference here among firms is its effectiveness in gathering sufficient sales leads. There are a lot of tactics that you can employ here, be it social media, email, or even telemarketing. An emerging trend in some companies is the use of gamification to increase customer interaction and publicity.

Theoretically speaking, gamification is a form of marketing and promotion in business, using an action and rewards system for people active in your social network. People love games, and using that as a medium of promoting or facilitating your business can be pretty useful in easing up your appointment setting efforts. If the games you have set up is good, then people will talk about it. There is not much need for you to talk about your business at length anymore.

Which all comes down to the gamification system itself: what kind of system should you set up? You have to examine first what kind of audience you have. Suffice it to say that how they use your website, interact with your sales people, as well as talk to your business managers, will tell you what kind of call-to-action you can make, as well as the reward that you can offer them.

As long as it is for the generation of B2B leads, you should try gamification in your marketing processes. Who knows, it might be a nice addition to your current lead generation arsenal.

Employing lead generation strategies are only as good as your execution. No matter how good your sales leads plans are, nothing will happen if you cannot manage it properly. As a business owner or manager, you have to have a plan of action on this. It need not be that elaborate. To tell you the truth, you only need to familiarize yourself with only four basic steps:

1. Develop a framework of execution – this is basically your guidelines on what to do and what to expect in your appointment setting process. There are a lot of theoretical models thought up by economists and marketers that can help you define your critical values and succeed in planning.
2. Decide on the proper metrics – no B2B leads generation campaign is complete without some metrics put in place. Remember, marketing has expenditures, and your expenses need to be validated by the success of your campaign. You need some way to measure that, right?
3. Diligently follow the plan – you can deviate a bit from your plan, but you need to stay focused on the general direction of your plans. Deviating too far from your goals will only add confusion.
4. Determine your success record – and it has to be regularly done. Be it social media marketing or telemarketing, you need to measure the number of sales leads you generate against the cost and time incurred in your campaign. This will tell you whether you have succeeded or not.

Try following these basic steps and your lead generation campaign will be all right.

Communications is essential in business, particularly where lead generation is involved. But you have to make sure that the way you communicate with others is correct. Miscommunication is a real enemy of appointment setting, and getting your details wrong could seriously derail any effort to generate sufficient sales leads for your business. To solve that, you will need to deal with a few details about your methods. It is not that hard, to be honest. All you need is to remember these three important steps:

1. Know your objectives – remember, your marketing efforts should be a means to an end. If you are employing telemarketing as a communication medium, you have to be sure that your goals are clear enough to guide you through. This will help you maintain some perspective.
2. Create a plan – once you know what you want, it is a simple matter to come up with a plan to reach it. All you have to do is to consider all the details before you proceed to the planning stage.
3. Execute the plan – now, this is the toughest part. Remember, the success of your plans depends on the way you carry them all out. Make a small mistake, and you will end up right back in the drawing board. That would be a big loss in terms of the B2B leads that you could have gained.

These tips are really useful for effective communication during your lead generation campaign. What more do you think you can add?

If there is one market segment that a lot of marketers would love to reach, be it as clients or probably suppliers, then it has to be the 30-something segment, basically the ones we call millennial. They are certainly the type that is hard to reach in lead generation, especially if your message is not that geared to their tastes. A little more work on their market might be needed before you can turn them into qualified B2B leads. To do that, you need to follow these important pointers;

1. Alignment of message – you have to make sure that the message and the product you are offering are consistent with each other. Basically speaking, you have to let your offer speak for itself. That is the best proof that you can present in your appointment setting work.
2. Give a ready ear – millennial can be really sensitive, especially when it comes to perceiving a person’s attentiveness. You do not need to do some guesswork to figure out the mind of millennial. As long as you listen carefully, you will get the information you need.
3. Humanize your message – when you give millennial a telemarketing call, never sound scripted. That is the last thing they want to hear from you, and is pretty much the biggest factor why they reject your offer.
4. Express possibilities – with the advancements in products and services delivered, it becomes easy for people to expect a lot. Millennial have seen a lot of possibilities, so they have big expectations.

Meeting these expectations makes it possible for you to generate good sales leads.

Who among you has never heard of Sesame Street? More likely than not, each and every one of us can recall Big Bird, Elmo, Cookie Monster, and the rest of the puppet gang. Despite the years, they still command a sizable presence in their audience – seemingly viral when it comes to spreading their content. Is that not what we also want for our lead generation campaign? How do we create viral content that will get the attention of countless potential sales leads?

Taking a page out of Sesame Street’s playbook, we can glean three timeless rules:

1. Educational – basically, the success of Sesame Street is based on its ability to educate, to inform viewers. It is the same thing in marketing. People dig fresh and informative content. You have to make sure that whatever information you share is actually what they need.
2. Balance – to keep the interest of your B2B leads prospects, you need to strike the right balance between serious and fun content. You should offer content that entertains while, at the same time, adds credibility to your appointment setting campaign.
3. Audience – a content that goes viral is simply content that appeals to the right audience. Tapping the right communication tool, like telemarketing or social media, also helps in increasing the impact of your content. How your audience accepts your message is the final test to creating viral content.

 

Once you satisfy all three points, then your lead generation content has a higher chance of going viral. Try it and see for yourself.